Business
Faculty
Virlena Crosley, D.B.A. (Chair, Business Department)
Christopher Dahlvig, M.B.A., C.P.A.
Denise Farag, J.D.
Michelle Nelson, Ph.D.
Kyle Putnam, Ph.D.
Madeleine Romero, M.B.A.
Gayatree Sarma, M.B.A.
Rainer Seitz, Ph.D.
Damian Williams, M.A. (Internship Coordinator)
HONORS
The School of Business Academic Achievement Award recognizes the extraordinary academic achievement of a graduating senior in business.
The Harold C. Elkinton Award, commemorating the founder of the Linfield University Business Department, is given annually for high academic achievement in conjunction with active contributions to the Linfield community.
The Oregon Society of Certified Public Accountants (OSCPA) Outstanding Accounting Student Award is made annually to an outstanding accounting graduate based on scholarship and potential for contribution to the public accounting profession.
The Outstanding Finance Student Award, Outstanding International Business Award, Outstanding Management Student Award, and Outstanding Marketing Student Award are granted annually to recognize an exceptional graduating senior in each of these majors.
STUDENT ORGANIZATIONS
Delta Mu Delta-Epsilon Psi Chapter. This national honor society in business installed Linfield's chapter in 1992.
The Linfield Association of Business Students (LABS) plans, promotes, and provides opportunities for student engagement and learning. Open to declared majors and minors in business.
INTERNSHIPS
The School of Business internship program is one of the oldest and most successful in the Pacific Northwest. It gives students hands-on experience in areas as diverse as merchandising, manufacturing, banking, export trade, accounting, and investment securities. In order to be eligible for an internship, business students need to meet three prerequisites. First, students need to be of junior or senior standing with 12 credits in business courses, completed or in progress. Second, business students must have an overall GPA of 2.500 or higher in their major courses. Students who do not meet these two requirements may want to explore an internship with Career Development Finally, students need approval of the internship coordinator and their regular academic advisor prior to beginning their internship. They make their own arrangements (experience in job hunting being one of the benefits of the program) and work with Linfield faculty advisors and the participating businesses to establish a contract for the internship.
Programs
Undergraduate Majors
- Accounting Major
- Business Information Systems*
- International Business Major
- Management Major
- Marketing Major
Undergraduate Minors
Undergraduate Certificates
- Accounting (post-baccalaureate only)
- Human Resource Management
- Marketing
- Wine Management
- Wine Marketing
*These programs are not currently accepting new students.
General Business Courses
BNSS 040 COMMUNITY SERVICE (1-2 credits)
Applied learning experience in business related activities involving volunteer work in a variety of community,social service agencies, or nonprofit organizations. Requires 35 hours of service per credit. May be repeated for credit. Prerequisite: consent of instructor.
(EXPERIENTIAL LEARNING)
BNSS 041 PERSONAL FINANCE (2 credits)
Financial techniques of the household in allocating resources and planning expenditures. Lifetime perspective in financial management, encompassing financial budgeting and planning; credit management; Federal tax preparation and planning; home and automobile purchasing; automobile, homeowners, health insurance planning; and stock, bond, and mutual fund investing. Not applicable toward a major.
(EXPERIENTIAL LEARNING)
BNSS 098 SENIOR TUTORING (1 credit)
Service as tutors and review-session leaders for introductory courses and other projects by senior students with sufficient course backgrounds and superior academic achievements.
Prerequisites: 3.000 GPA overall, 3.500 GPA in major, and selection by the Chair of the Business Department.
(EXPERIENTIAL LEARNING)
BNSS 141 BUSINESS TOPICS (2-4 credits)
Special topics in business. Course credit may not be applied to business major.
BNSS 150 MICROSOFT EXCEL FOR BUSINESS (2 credits)
Build from foundational to expert proficiency in the Excel environment. Create and manage worksheets and workbooks, create tables, perform operations with formulas and functions, create charts and objects. Use graphic element to represent data visually. This tutorial-based course is designed to prepare students to take and pass the Microsoft Excel certification exams. Graded Satisfactory/Unsatisfactory only.
BNSS 198 SPECIAL TOPICS: JAN TERM TRAV (4 credits)
Topics vary according to faculty availability and interest. May be repeated for credit with different topics.
Typically offered: January Term
BNSS 240 FUNDAMENTALS OF FINANCE (2 credits)
The course provides an overview of the quantitative finance tools, as well as finance theories used in financial management. Topics include, but are not limited to: time value of money, interest rates, risk and return, equity evaluation, fixed income security evaluation, cost of capital, and capital budgeting.
BNSS 250 CONTEMPORARY BUSINESS (4 credits)
Introduction to the basic functions of management and business. Business as an integrated entity, both in the U.S. and global environments. Forms of business ownership, business ethics, production, human resources, marketing, accounting, and finance.
Prerequisites: Not open to declared accounting, finance, international business, management, or marketing majors. Not open to students with 8 or more credits in business courses.
BNSS 255 DATA MANAGEMENT AND ANALYSIS W/ PYTHON (4 credits)
Introduction to the basics of Python programming: command line, writing and running scripts, debugging errors, variables, data types, and control structures. Emphasis is placed on reading, writing, modifying, and aggregating datasets within a business setting for analysis. Consideration of automating of repeated tasks.
BNSS 265 FUNDAMENTALS OF BUSINESS REPORTING (2 credits)
Introduction to fundamentals of business reporting and financial statement analysis. Study of fraud and its prevention through internal control in accounting systems. Exploration of cost classification and how managers use budget variances to inform planning decisions. Identification of performance measures through the Balanced Scorecard. Examination of sustainability accounting.
BNSS 281 BUSINESS ANALYTICS (4 credits)
Introductory business and statistical tools in descriptive, predictive, and prescriptive analytics. Techniques and methods covering data visualization, modeling, and inference. Forecasting trends, mining data sets, risk analysis, simulation, and business optimization are also discussed.
Prerequisites: MATH 140.
Typically offered: Fall and Spring Semesters, Annually
BNSS 298 SPECIAL TOPICS: JAN TERM TRAV (4 credits)
Topics vary according to faculty availability and interest. May be repeated for credit with different topics.
Typically offered: January Term
BNSS 340 BUSINESS LAW I (4 credits)
The legal environment of business, torts and crimes, contracts and e-contracts, and property law. An introduction to business entities.
Prerequisites: BNAC 259, ECON 210, completion of 30 credits at time of registration, and 45 credits by the start of class.
BNSS 398 SPECIAL TOPICS: JAN TERM TRAVEL (4 credits)
Topics vary according to faculty availability and interest. May be repeated for credit with different topics.
Typically offered: January Term
BNSS 435 INTERNATIONAL BUSINESS LAW (4 credits)
Fundamental concepts, principles, and rules of law that apply to international transactions. The study of contracts, financial instruments, trade laws including GATT and European Union, criminal law, and laws relating to transportation of cargo by sea and air, intellectual property law, political risk and international environmental issues.
Prerequisites: Junior Standing or consent of instructor.
BNSS 439 PEER INSTRUCTION (1-4 credits)
Advanced opportunity for outstanding students to assist faculty members in the classroom or laboratory. Focus on course content and pedagogy.
Prerequisites: Senior standing, application and consent of instructor.
(EXPERIENTIAL LEARNING)
BNSS 440 BUSINESS LAW II (4 credits)
Sales and lease contracts, negotiable instruments, creditors' rights and bankruptcy, agency and employment law, business organizations, business organizations, and government regulation. Particular attention will be paid to provisions of the Uniform Commercial Code ("UCC").
Prerequisites: BNSS 340.
BNSS 480 INDEPENDENT STUDY (1-5 credits)
Advanced study in a particular topic of business chosen by the student and supervised by a departmental teacher. Repeatable as long as the subject matter is different.
Prerequisites: cumulative GPA of at least 2.750 and approval of both the supervising instructor and the Business Department Chair.
BNSS 485 SEMINAR (2-5 credits)
Selected topics using small group discussion. Student participation. Open to advanced students. May be repeated for credit with a different topic.
Prerequisites: Consent of instructor.
BNSS 486 INTERDISCIPLINARY SEMINAR (ALSO LISTED AS IDST 486) (2-5 credits)
Selected topics using small group discussion. Student participation. Open to advanced students. May be repeated for credit with a different topic.
Prerequisites: Consent of instructor.
BNSS 487 INTERNSHIP (2-5 credits)
Intensive applied learning experience in a private or public organization under the supervision of a business professional. One internship of at least 4 credits may be counted toward some business majors.
Prerequisites: GPA of at least 2.500 or higher in business major courses with 12 credits in the Business Department completed or in progress; and approval of advisor and departmental internship coordinator before starting the internship.
(EXPERIENTIAL LEARNING)
BNSS 490 RESEARCH (2-5 credits)
Individual research, reading, and study in field of accounting, business, or finance under the guidance of a faculty member. Open to advanced students.
Prerequisites: Approval of the supervising instructor and the Business Department Chair.
BNSS 491 THESIS (3-5 credits)
Written report of research or study on a problem in the student's major field. To be completed during the final year before graduation.
Prerequisites: Approval of the supervising instructor and the Business Department Chair.
BNSS 495 STRATEGIC MANAGEMENT (4 credits)
Integrated study of business strategy formulation and implementation. Value chain and case analyses used to explore environmental factors, resource allocation, and competition. Role of a management team in a competitive simulated business; developing strategic plan, devising strategies to gain competitive advantage, using analytic tools and feedback, communicating outcomes. Capstone course for business majors.
Total Course fees: $10.00
Prerequisites: Senior standing, BNMK 321 and BNFN 341.
(MAJOR WRITING INTENSIVE)
BNSS 498 SPECIAL TOPICS: JAN TERM TRAVEL (4 credits)
Topics vary according to faculty availability and interest. May be repeated for credit with different topics.
Typically offered: January Term
BNSS 500 INNOVATIVE LEADERSHIP & DESIGN THINKING (3 credits)
Build management and leadership capabilities. Explore personal and organizational aspects of leadership and management. Examine theoretical perspectives and models for innovative leadership and pathways for innovation. Study key tools for effective management and leadership to manage risk, challenges, building consensus and collaboration. Guided pathway of personal leadership development. Interactive learning environment using readings, lecture, group discussion, reflection, assessment, planning and application.
Prerequisites: Admission to the M.S. in Business program.
BNSS 501 DESIGNING & DEVELOPING HIGH IMPACT TEAMS (3 credits)
Develop skills in team assessment, team development, team leadership, team coaching, facilitation of diverse teams, and project management skills. Learn to enhance the collective experience of teams to achieve greater levels of performance, productivity, flexibility and innovation. Team project work, group decision-making exercises, learning situations, conflict resolution, strengths and weaknesses of working in teams.
Prerequisites: Admission to the M.S. in Business program.
BNSS 502 BUSINESS INTELLIGENCE & AND CULTURE OF ANALYTICS (3 credits)
Introduction to basic concepts, assessment techniques, score-carding approaches, and critical key performance metrics to assess overall business performance. Study Business Metrics from both an overall corporate perspective and within each business functional unit (with particular focus on Marketing, Finance, Sales, Human Resources, and Operations).
Prerequisites: Admission to the M.S. in Business program.
BNSS 503 ETHICS & SOCIAL JUSTICE ANALYTICS (3 credits)
Ethical challenges facing employees in modern business and nonprofit organizations. Exploration of moral issues at every organizational level-personal, interpersonal, group, and system wide. Topics include identifying personal mission and values; developing character; faith in the workplace; ethical perspectives; moral reasoning and decision-making formats; ethical organizational communication and influence; ethical group behavior and leadership/followership; functional ethical issues; creation of ethical organizational climates; and global corporate social responsibility.
Prerequisites: Admission to the M.S. in Business program.
BNSS 595 INTERNATIONAL CAPSTONE (4 credits)
Capstone course for the master's program, integrating knowledge acquired in the curriculum with practical application. Focus on the areas of innovation, design, and development at the individual, organizational, and team levels. Students are presented with a real-world problem by an international organization and must design, propose, and deliver a master's thesis, containing a solution publicly presented to the organization at their international location.
Prerequisites: Admission to the M.S. in Business program.
BNSS 598 WORKSHOP TOPICS COURSE (3 credits)
Selected workshops in design, innovation, or specialty disciplines. In-depth exploration of current issues and trends. Course to be repeated four times for credit with different content and subject to approval of the program coordinator.
Prerequisites: Admission to the M.S. in Business program.
Accounting Courses
BNAC 259 FINANCIAL AND MANAGERIAL ACCOUNTING I (4 credits)
Introduction to the analysis of financial transactions and their impact on the fundamental accounting equation; creation and analysis of financial statements including calculation and interpretation of financial ratios; and managerial concepts including budget controls, variance analysis, standard costing, relevant costing, and performance measurement, and cost-volume-profit analysis and variable costing. Students who have earned credit for BNAC 260 and 261 may not enroll in this course.
Typically offered: Fall and Spring Semesters, Annually
BNAC 260 FINANCIAL ACCOUNTING (4 credits)
Introduction to the basic concepts and methods of financial reporting, including basic financial statements, accounting cycle, asset valuation, income determination and essential accounting records.
BNAC 261 MANAGERIAL ACCOUNTING (4 credits)
Basic concepts and methods of managerial accounting, including manufacturing accounting, cost accounting, budgeting, and responsibility accounting.
Prerequisites: BNAC 260.
BNAC 262 FINANCIAL AND MANAGERIAL ACCOUNTING II (4 credits)
Required course for accounting majors and available to all other majors. Further study of financial transaction analysis including a deep dive into the nine-step accounting cycle, double entry bookkeeping, and cost accounting systems for manufacturing and service industries.
Prerequisites: BNAC 259.
Typically offered: Spring Semester, Annually
BNAC 361 INTERMEDIATE ACCOUNTING I (4 credits)
Accounting principles, conventions, and rules as reflected in the pronouncements of leading professional and accounting research organizations. Valuation of assets and current liabilities and the impact of valuation procedures on income determination.
Prerequisites: BNAC 262, MATH 140, MATH 160, and junior standing.
BNAC 362 INTERMEDIATE ACCOUNTING II (4 credits)
Continuation of 361. Liabilities, shareholders' equity, dilutive securities, and investments. Issues related to income determination and the preparation and analysis of financial statements.
Prerequisites: BNAC 361.
BNAC 461 COST ACCOUNTING (4 credits)
Accounting to meet internal management needs for planning and control. Cost accounting systems and procedures, analyses of costs and variances, and the integration of cost accounting into the overall accounting system.
BNAC 463 TAXES FOR BUSINESS & INVST PLANNING (4 credits)
The federal income tax system and its impact on management in the decision-making environment.
BNAC 464 GOVERNMENT & NOT FOR PROFIT ACCOUNTING (4 credits)
Essential characteristics of financial operations and accounting for state and local governments, voluntary health and welfare organizations, health care organizations including hospitals, and college and university accounting. Includes audit and financial management requirements of these entities.
Prerequisites: BNAC 361.
BNAC 466 ADVANCED ACCOUNTING (4 credits)
Advanced topics in financial reporting, including partnerships, business combinations, consolidated financial statements, and segment and interim financial reporting. Essential characteristics of financial operations and accounting for state and local governments, private not-for-profit entities, estates, and trusts. Includes audit and financial management requirements of these entities.
Prerequisites: BNAC 362.
Typically offered: Spring Semester
BNAC 467 ACCOUNTING TOPICS (3 credits)
Special problems in accounting, including foreign operations, segmental and interim reporting, insolvency, partnerships, and not-for-profit entities. May be repeated for credit with different content and approval of instructor and faculty advisor.
BNAC 468 FEDERAL INCOME TAX (4 credits)
Theory, policies, and procedures regarding federal taxation of individuals, corporations, partnerships, and fiduciaries.
Prerequisites: BNAC 262, MATH 140, and MATH 160.
Typically offered: Fall Semester
BNAC 469 AUDITING (4 credits)
Introduction to the field of auditing. Essential characteristics of the business and legal environment of auditing, the recognition and assessment of audit risk, and the detail process of audit execution and reporting of the results of the audit.
Prerequisites: BNAC 362.
Finance Courses
BNFN 341 FINANCIAL MANAGEMENT (4 credits)
Financial management analytical techniques for financial decision-making. Formulation of financial objectives and policies; financial analysis, planning and control; asset management; securities valuation; capital budgeting; and capital structure strategies.
BNFN 441 FINANCIAL INSTITUTIONS (4 credits)
Financial intermediaries, the money and capital markets, determination of interest rates, bank asset/liability management, nonbank financial institutions, and the regulation of financial markets.
Prerequisites: BNFN 341, BNSS 281.
Typically offered: Fall Semester
BNFN 443 INTERNATIONAL FINANCE (4 credits)
Application of analytical techniques to financial decision making for multinational firms. Managing transaction exposure, trade finance techniques, short- and long-term financing, capital budgeting, strategic financial planning.
Prerequisites: BNFN 341.
BNFN 444 FINANCIAL THEORY (4 credits)
Financial theory using case problem-solving and spreadsheet modeling to: asses and manage risk; value stocks and bonds; forecast financial need; to make decisions regarding long term asset acquisition and financing; and to evaluate dividend policy.
Prerequisites: BNFN 341.
Typically offered: Fall Semester
BNFN 447 INVESTMENTS (4 credits)
Formulation of investment policies, security analysis, and portfolio strategy with focus on examination of equity and fixed income investing. Consideration of mutual funds and alternative assets.
Prerequisites: BNFN 341, BNSS 281.
Typically offered: Spring Semester
BNFN 448 SEMINAR IN CORPORATE FINANCE (4 credits)
Advanced seminar in principles and practices of corporate finance. Tenets of finance; financial analysis; operational control; capital budgeting; enterprise valuation; and ethics. Emphasis on the study and extensive discussion of contemporary cases to assess operational control, financial and investment decision-making, and corporate strategy, all within the framework of cash-flow valuation models. Excel financial spreadsheet modeling and data management will be integral to case analysis, conclusions, and presentations.
Prerequisites: Senior standing, BNFN 444, BNSS 281, and consent of instructor.
BNFN 449 TOPICS IN FINANCE (2-5 credits)
Selected topics in finance using small group discussion. Open to advanced students. May be repeated with consent of instructor when finance topic is substantially different.
Prerequisites: BNFN 341 and instructor consent.
Typically offered: Annually
Management Courses
BNMG 310 ORGANIZATIONAL BEHAVIOR AND MANAGEMENT (4 credits)
Introduction to human behavior in organizations, and management of business and organizational behavior within global and ethical contexts. Management theory; attitudes and values; communication, motivation, planning, decision making, evaluation, and feedback; leadership and power; group and team dynamics; organizational culture and change. Not open to students who have completed BNMG 301 with a passing grade.
Prerequisites: BNSS 250 or BNAC 259, and sophomore standing.
BNMG 380 INDUSTRIAL & ORGANIZATIONAL PSYCHOLOGY (4 credits)
Psychological principles applied to business. Employee attitudes, job analysis, employee recruiting and selection, performance evaluation, design and evaluation of training systems, and organizational change and development.
BNMG 405 HUMAN RESOURCE MANAGEMENT (4 credits)
Administration of human resource strategies in the attainment of organizational goals. Staffing, employee and labor relations, safety and health, compensation, training and organization development, career planning, and performance management functions. Culture, values, ethical issues, and global influences on staff and organizations. Statistical analysis of compensation issues.
BNMG 409 LEADERSHIP (4 credits)
Advanced seminar in leadership studies. Views on leadership from management and behavioral science theories; historical, political, philosophical, and literature-based perspectives; and the study of leaders in action. Self-assessment, skill development and production of a leadership development plan.
Prerequisites: BNMG 310.
BNMG 410 INTERNATIONAL MANAGEMENT (4 credits)
Examination of cross-cultural issues in the management of the multinational firm. Sociocultural context, broad environmental issues, legal and political aspects, operational and strategic considerations, social responsibility and ethical issues.
Prerequisites: BNMG 310.
(GLOBAL PLURALISM)
BNMG 411 TEAM DYNAMICS (4 credits)
Development and functioning of groups and teams in organizations. Characteristics of successful teams; group and team processes; team leadership, power, and social influence; facilitation of team success, organizational and cultural contexts. Emphasis on analyzing the functioning of teams in work settings. Experiential work to self-assess and develop skills in teamwork and team facilitation.
Prerequisites: BNMG 310.
BNMG 415 BUSINESS, ETHICS AND SOCIETY (4 credits)
Ethical concepts relevant to resolving moral issues in business. Analytic skills for applying ethical concepts to business decisions. Moral issues in management related to social and environmental issues.
BNMG 416 GLOBAL SUPPLY CHAIN MANAGEMENT (4 credits)
Examination of global supply chain management activities and practices in domestic and international business. Includes supply chain design, strategy and processes; lean manufacturing; quality control; sourcing and logistics; inventory management; and supply chain relationships.
Prerequisites: BNMG 310.
BNMG 423 ENTREPRENEURSHIP (4 credits)
Understanding the skills and motivation required for entrepreneurial success. Examination of start-up requirements; organization structure; legal, financial and human resources considerations. Emphasis on formulation of an effective business plan in a small business environment.
BNMG 436 TOPICS IN MANAGEMENT (4 credits)
Selected topics in management designed to provide a more detailed examination of a specific facet of management studies. Course uses small group discussion and intensive class participation. Open to juniors and seniors pursuing a major or minor in business. May be repeated with consent of instructor when the management topic is substantially different.
Prerequisites: BNMG 310.
Marketing Courses
BNMK 321 MARKETING (4 credits)
The elements of marketing emphasizing the managerial considerations in planning market strategies. Target markets, buyer behavior, product parameters, price, promotion, and distribution.
Total Course fees: $20.00
Prerequisites: BNAC 259, ECON 210. Completion of 30 credit hours at time of registration and 45 credits by start of class.
BNMK 420 SALES AND SALES MANAGEMENT (4 credits)
Introductory study in sales management, exploring the variables of sales motivation and performance to specify their interrelationships.
BNMK 421 PROMOTIONS MANAGEMENT (4 credits)
Examines all the tools within the promotional mix--advertising, public relations, sales promotion, direct marketing, internet and sales channels. Analysis of the pros/cons of each and how the creation and execution of consistent brand development throughout the promotional mix is key to building and maintaining brand equity.
BNMK 426 INTERNATIONAL MARKETING (4 credits)
International marketing for multinational enterprise; economic, political, and cultural environments; international marketing research, product adaptation, pricing strategies, communications and distribution channels; international logistics, promotion, organization and control; marketing services and countertrade.
Prerequisites: BNMK 321, MATH 140 and MATH 160.
(GLOBAL PLURALISM)
BNMK 427 TOPICS IN MARKETING (4 credits)
Selected topics in marketing using small group discussions. Student participation. Open to juniors and seniors pursuing a major or minor in business. May be repeated with consent of instructor when the marketing topic is essentially different.
Prerequisites: BNMK 321.
Sport Management Courses
BNSM 040 COMMUNITY SERVICE ACTIVITIES (1 credit)
Applied learning experience in sport related activities involving volunteer work in a varietyof community, social service agencies, or nonprofit organizations. Requires 35 hours of service per credit. May be repeated for credit.
Prerequisites: Consent of the instructor required.
(EXPERIENTIAL LEARNING)
BNSM 350 THE MANAGEMENT OF SPORT (4 credits)
Marketing, financial, legal, and ethical principles to the field of sport management.
BNSM 450 INTRODUCTION TO SPORT LAW (4 credits)
Introduction to sport-related legal issues and concepts. Focus on providing an overview of the major legal issues associated with sports, sports management, and the sports industry.
Prerequisites: BNSS 340.
BNSM 451 SPORT MARKETING (4 credits)
Marketing techniques and strategies applied to sport industry. Uniqueness of sport marketing, sport industry segmentation, market research in identifying sport consumer, data-based sport marketing plans, and development of sponsorship and endorsement packages.
Prerequisites: BNMK 321.
BNSM 457 TOPICS IN SPORT MANAGEMENT (4 credits)
In-depth exploration of special topics, current issues, and trends in sport management. May be repeated once for credit with different content.
Prerequisites: BNSM 350, junior standing, and consent of instructor.
Business Design & Innovation Courses
BNDI 520 DESIGN, INNOVATION & SUSTAINABILITY (3 credits)
Exploration of design thinking methods and strategies. Theory and practice of innovation, complexity, and systems thinking. Strategies driving organizational change and new value propositions. Development of actionable and sustainable plans and strategies.
Prerequisites: Admission to the Design & Innovation Track
BNDI 521 CHANGE MANAGMENT FOR COMPETITIVE ADVANTAGE (3 credits)
Develop, design, and create ideas. Explore the entrepreneurial mindset, creativity and idea generation, assessing entrepreneurial opportunities. Focus on creative and innovative solutions to both business problems and business opportunities.
Prerequisites: Admission to the Design & Innovation Track
BNDI 522 DISRUPTIVE INNOVATION & SYSTEMS THINKING (3 credits)
Skill development as diagnosticians and designers of unique interventions. Strategies, tactics, and issues relevant to successful organizational change. Selection of appropriate change-management intervention, modifications of preexisting intervention strategies, role assignment for consultants and clients, and outcomes assessment. Development of negotiation skills and strategies.
Prerequisites: Admission to the Design & Innovation Track
BNDI 523 COMPETITIVE FINANCIAL ANALYSIS (3 credits)
Develop basic understanding of financial transactions. Understand financial statement production. Utilize publicly available information to analyze financial health. Use metrics to increase efficacy and efficiency of operations.
Prerequisites: Admission to the Design & Innovation Track
Business Sport Leadership Courses
BNSL 530 SPORT LEADERSHIP (3 credits)
Principles of leadership and management within the sports industry. Foundations of sport management and leadership, along with the functions of planning, organizing, leading, and controlling (or directing) as applied to a sports enterprise. Application of core management principles (including ethics) as a basis for understanding the development and governance of the sports industry as well as for addressing contemporary problems and issues.
Prerequisites: Admission to the Sport Leadership Track or permission of the Sport Leadership Coordinator.
BNSL 531 SPORT SALES & MARKETING (3 credits)
Advanced study of sales and marketing in a sports environment. Examination of the principles of marketing, promotion, sponsorship, and consumer behavior as applied to the sport industry. Theory, principles, current issues, and unique aspects of sales in the field of sport. Prerequisite
Prerequisites: Admission to the Sport Leadership Track or permission of the Sport Leadership Coordinator.
BNSL 532 SPORT LAW (3 credits)
Legal issues in a sports context. Examination of contract law, antitrust, labor relations, intellectual property, constitutional law, tort law, equity (including Title IX) and other areas of law through the lens of sport. Lecture/Discussion.
Prerequisites: Admission to the Sport Leadership Track or permission of the Sport Leadership Coordinator.
BNSL 533 SPORT ANALYTICS (3 credits)
Theories and concepts in sport analytics. Examine and interpret sport data through analytical procedures. Survey of the tools and methods used in sport data acquisition, processing, analysis, visualization, and implementation.
Prerequisites: Admission to the Sport Leadership Track or permission of the Sport Leadership Coordinator.
Business Wine Leadership
BNWL 540 STRATEGIC WINE PRODUCTION FROM GRAPES TO GLASS (3 credits)
Develop and execute a profitable and sustainable strategic plan for producing wines. Prepare product plans, including compliance and fully allocated cost of goods. Topics include grape procurement, including owner or estate grown, contracted, and spot market for wine grapes; facilities requirements and personnel; job functions and areas of responsibility; timing, costs and procurement of production materials and supplies; legal compliance and financial key-points; and volume forecasting for winery operations.
Prerequisites: Admission to Wine Business Leadership Track
BNWL 541 WINE SALES: WHOLESALE, DIRECT TO CONSUMER, AND GLOBAL DISTRIBUTION (3 credits)
Advance study of the domestic and international wine sales process, including wholesale distribution within the U.S., direct to consumer sales across the U.S., and global sales challenges between and within countries around the world. Understand the challenges of distribution management, retail and restaurant chain calls, and independent accounts, compliance, pricing, margin, and mark up within all the channels. Write sales plans, forecasts, and budgeting required to deliver on a sales plan, and learn how the different channels effect financial results.
Prerequisites: Admission to Wine Business Leadership Track
BNWL 542 WINE MARKETING: PUBLIC RELATIONS AND HOSPITALITY (3 credits)
Marketing, public relations, and hospitality in the wine business. Exploration of marketing strategy, consumer marketing, trade marketing, digital marketing, wine club development, and tasting room management. Public relations focus on press releases, and how wine writers and scores influence the consumer perceptions of wine. Develop comprehensive wine marketing plan.
Prerequisites: Admission to Wine Business Leadership Track
BNWL 543 BUSINESS AND FINANCIAL ANALYSIS FOR WINE INDUSTRY LEADERS (3 credits)
Forecasting, budgeting, financial modeling, and capital planning in the wine industry. Utilize data tools and software to inform financial decision-making. Focus on problem solving methods that reveal outliers and foster innovative outcomes and entrepreneurial behavior in a wine business setting.
Prerequisites: Admission to Wine Business Leadership Track