Marketing Certificate (OCE Only)
The program is offered only through Online and Continuing Education (OCE).
The Marketing certificate equips students with the knowledge and skills related to business marketing: in such areas as sales, promotions management, consumer behavior, and international marketing. Ideal for individuals who work in sales or marketing, or who wish to develop their knowledge and skills in this area. Not open to students who are pursuing or have completed general business or marketing majors.
|BNSS 250||CONTEMPORARY BUSINESS||4|
|Select three of the following:||12|
|SALES AND SALES MANAGEMENT|
|TOPICS IN MARKETING|
Prerequisites for this program are:
|BNAC 261||MANAGERIAL ACCOUNTING||4|
|ECON 210||PRINCIPLES OF ECONOMICS||4|
|MATH 140||INTRODUCTION TO STATISTICS||3|
|MATH 160||FINITE MATHEMATICS WITH CALCULUS||5|
Student Learning Outcomes
Upon successful completion of the program students should be able to:
- Understand and apply marketing concepts like consumer behavior, segmentation, positioning, and sales.
- Apply the elements of the marketing mix (Target Market, Product, Price, Place, and Promotion) to achieve customer and organizational satisfaction.
- Leverage qualitative and quantitative marketing research.