Wine Marketing Certificate (OCE Only)
The program is offered only through Online and Continuing Education (OCE).
The Wine Marketing certificate provides an overview of the marketing discipline with a specific focus on the wine industry. The program is designed to prepare students for a career in the growing field of wine marketing and promotion. Ideal for small winery owners, individuals considering a career in the wine industry or winery employees preparing for advancement. The curriculum includes a basic foundation course on aspects of wine production and distribution, combined with courses focused on business fundamentals, marketing management, communications, sales management, and a seminar on wine marketing. Not open to Linfield University marketing majors.
|WINE 205||FUNDAMENTALS OF WINE||4|
|BNSS 250||CONTEMPORARY BUSINESS||4|
|Select two of the following:||8|
|SOCIAL MEDIA THEORY AND PRACTICE|
|SALES AND SALES MANAGEMENT|
|TOPICS IN MARKETING|
Prerequisites apply for:
|JAMS 343||SOCIAL MEDIA THEORY AND PRACTICE||4|
|BNMK 420||SALES AND SALES MANAGEMENT||4|
|BNMK 427||TOPICS IN MARKETING||4|
Student Learning Outcomes
Upon successful completion of the program, students will be able to
- Describe the functions of business, with an emphasis on wine business.
- Apply elements of the marketing mix and other marketing concepts to wine-related businesses.
- Demonstrate basic knowledge of historical, cultural, and aesthetic aspects of wine.
- Demonstrate detailed understanding of a specific area of wine marketing, such as sales management or social media.