Wine Marketing Certificate (OCE Only)
The program is offered only through Online and Continuing Education (OCE).
The Wine Marketing certificate provides an overview of the marketing discipline with a specific focus on the wine industry. The program is designed to prepare students for a career in the growing field of wine marketing and promotion. Ideal for small winery owners, individuals considering a career in the wine industry or winery employees preparing for advancement. The curriculum includes a basic foundation course on aspects of wine production and distribution, combined with courses focused on business fundamentals, marketing management, communications, sales management, and a seminar on wine marketing. Not open to Linfield University marketing majors.
Certificate Requirements
22 credits
| Code | Title | Credits |
|---|---|---|
| WINE 205 | FUNDAMENTALS OF WINE | 4 |
| BNSS 250 | CONTEMPORARY BUSINESS | 4 |
| BNMK 321 | MARKETING | 4 |
| BNSS 485 | SEMINAR | 2-5 |
| Select two of the following: | 8 | |
| SOCIAL MEDIA THEORY AND PRACTICE | ||
| SALES AND SALES MANAGEMENT | ||
| TOPICS IN MARKETING | ||
| Total Credits | 22-25 | |
Prerequisites apply for:
| Code | Title | Credits |
|---|---|---|
| MARKETING | ||
| SOCIAL MEDIA THEORY AND PRACTICE | ||
| SALES AND SALES MANAGEMENT | ||
| TOPICS IN MARKETING |
Student Learning Outcomes
- Describe the functions of business, with an emphasis on wine business.
- Apply elements of the marketing mix and other marketing concepts to wine-related businesses.
- Demonstrate basic knowledge of historical, cultural, and aesthetic aspects of wine.
- Demonstrate detailed understanding of a specific area of wine marketing, such as sales management or social media.