Wine Business Leadership Certificate
| Code | Title | Credits |
|---|---|---|
| Complete the following courses: 1 | ||
| BNWL 540 | STRATEGIC WINE PRODUCTION FROM GRAPES TO GLASS | 3 |
| BNWL 541 | WINE SALES: WHOLESALE, DIRECT TO CONSUMER, AND GLOBAL DISTRIBUTION | 3 |
| BNWL 542 | WINE MARKETING: PUBLIC RELATIONS AND HOSPITALITY | 3 |
| BNWL 543 | BUSINESS AND FINANCIAL ANALYSIS FOR WINE INDUSTRY LEADERS | 3 |
| Total Credits | 12 | |
Courses in which a student has earned a grade less than C may not be applied toward the graduate certificate in Wine Business Leadership.
- 1
With the approval of the Program Director, students may substitute one of the required courses with a related Workshop Topics Course (WORKSHOP TOPICS COURSE (BNSS 598)), a Common Core Course (INNOVATIVE LEADERSHIP & DESIGN THINKING (BNSS 500), DESIGNING & DEVELOPING HIGH IMPACT TEAMS (BNSS 501), BUSINESS INTELLIGENCE & AND CULTURE OF ANALYTICS (BNSS 502), or ETHICS & SOCIAL JUSTICE ANALYTICS (BNSS 503)) or a Design & Innovation Course (DESIGN, INNOVATION & SUSTAINABILITY (BNDI 520), CHANGE MANAGMENT FOR COMPETITIVE ADVANTAGE (BNDI 521), DISRUPTIVE INNOVATION & SYSTEMS THINKING (BNDI 522), or COMPETITIVE FINANCIAL ANALYSIS (BNDI 523)).
- develop and execute profitable and sustainable strategic plans for wine production, integrating knowledge of grape procurement, facilities requirements, legal compliance, and volume forecasting.
- demonstrate expertise in wine marketing, public relations, and hospitality, developing comprehensive marketing plans tailored to the wine industry.
- apply strategic thinking to address challenges and opportunities in the wine industry, fostering innovation and adaptability.