Sport Management
Coordinator
Denise Farag, J.D. • Business
Faculty
Randy Grant, Ph.D. • Economics
Jesús Ilundáin-Agurruza, Ph.D. • Philosophy
Laura Kenow, Ph.D. • Health, Human Performance, and Athletics
Jeff McNamee, Ph.D. • Health, Human Performance, and Athletics
The Sport Management major and minor are interdisciplinary programs designed to allow students the opportunity to obtain theoretical knowledge in the fields of business, economics, journalism and media studies, philosophy, and health and human performance and apply it to the study of sport management. Courses encourage critical analysis of the cultural and social significance of sport, the need for ethical and moral decision-making and the role of sport as business.
Students who complete a major or minor in Sport Management would be prepared for graduate studies in sport management or athletic administration. They will also be well positioned to pursue careers in the areas of sport business and the management of sport.
HONORS
The Outstanding Sport Management Award is granted annually to recognize an exceptional graduating Sport Management senior.
Courses
BNSM 040 COMMUNITY SERVICE ACTIVITIES (1 credit)
Applied learning experience in sport related activities involving volunteer work in a varietyof community, social service agencies, or nonprofit organizations. Requires 35 hours of service per credit. May be repeated for credit.
Prerequisites: Consent of the instructor required.
(EXPERIENTIAL LEARNING)
BNSM 350 THE MANAGEMENT OF SPORT (4 credits)
Marketing, financial, legal, and ethical principles to the field of sport management.
BNSM 450 INTRODUCTION TO SPORT LAW (4 credits)
Introduction to sport-related legal issues and concepts. Focus on providing an overview of the major legal issues associated with sports, sports management, and the sports industry.
Prerequisites: BNSS 340.
BNSM 451 SPORT MARKETING (4 credits)
Marketing techniques and strategies applied to sport industry. Uniqueness of sport marketing, sport industry segmentation, market research in identifying sport consumer, data-based sport marketing plans, and development of sponsorship and endorsement packages.
Prerequisites: BNMK 321.
BNSM 457 TOPICS IN SPORT MANAGEMENT (4 credits)
In-depth exploration of special topics, current issues, and trends in sport management. May be repeated once for credit with different content.
Prerequisites: BNSM 350, junior standing, and consent of instructor.