Marketing Certificate (OCE Only)
The program is offered only through Online and Continuing Education (OCE).
The Marketing certificate equips students with the knowledge and skills related to business marketing: in such areas as sales, promotions management, consumer behavior, and international marketing. Ideal for individuals who work in sales or marketing, or who wish to develop their knowledge and skills in this area. Not open to students who are pursuing or have completed general business or marketing majors.
Certificate Requirements
20 credits
| Code | Title | Credits |
|---|---|---|
| BNSS 250 | CONTEMPORARY BUSINESS | 4 |
| BNMK 321 | MARKETING | 4 |
| Select three of the following: | 12 | |
| SALES AND SALES MANAGEMENT | ||
| PROMOTIONS MANAGEMENT | ||
| INTERNATIONAL MARKETING | ||
| TOPICS IN MARKETING | ||
| Total Credits | 20 | |
Prerequisites for this program are:
| Code | Title | Credits |
|---|---|---|
| FINANCIAL AND MANAGERIAL ACCOUNTING I | ||
| PRINCIPLES OF ECONOMICS | ||
| INTRODUCTION TO STATISTICS | ||
| FINITE MATHEMATICS WITH CALCULUS |
Student Learning Outcomes
- Understand and apply marketing concepts like consumer behavior, segmentation, positioning, and sales.
- Apply the elements of the marketing mix (Target Market, Product, Price, Place, and Promotion) to achieve customer and organizational satisfaction.
- Leverage qualitative and quantitative marketing research.