Journalism and Media Studies Major: Public Relations & Advertising Focus
Requirements
Degree Requirements
This major is available as a bachelor of arts degree only, as defined in the section on degree requirements for all majors in this catalog.
Major Requirements
44 credits
| Code | Title | Credits |
|---|---|---|
| Core Courses | ||
| JAMS 112 | AUDIO & VIDEO STORY LAB | 1 |
| JAMS 150 | LIVING IN A MEDIA WORLD | 4 |
| JAMS 180 | MULTIMEDIA STORYTELLING | 4 |
| JAMS 200 | INTRO TO MEDIA WRITING | 4 |
| JAMS 230 | MEDIA THEORY & RESEARCH | 4 |
| JAMS 485 | SENIOR CAPSTONE | 4 |
| Experiential Learning | ||
| Select 3 credits of the following: | 3 | |
| JOURNALISM STORY LAB | ||
| CAREER PREPARATION | ||
| INDEPENDENT STUDY | ||
| INTERNSHIP | ||
| Focus Courses | ||
| JAMS 343 | SOCIAL MEDIA CONTENT & STRATEGY | 4 |
| JAMS 347 | PRINCIPLES OF PR & CONTENT STRATEGY | 4 |
| JAMS 349 | PRINCIPLES OF ADVERTISING | 4 |
| JAMS 370 | STRATEGIC & PR WRITING | 4 |
| Media Electives | ||
| Select one of the following: 1 | 4 | |
| PHOTOJOURNALISM | ||
| GRAPHIC DESIGN | ||
| PODCASTING & AUDIO PRODUCTION | ||
| FILM & VIDEO PRODUCTION | ||
| MEDIA ETHICS | ||
| MEDIA & THE LAW | ||
| MEDIA, HEALTH & COMMUNICATION | ||
| PRINCIPLES OF JOURNALISM | ||
| POLITICAL COMMUNICATION | ||
| ENVIRONMENTAL COMMUNICATION AND ADVOCACY | ||
| TOPICS IN JOURNALISM & MEDIA STUDIES | ||
| FEATURE WRITING & REPORTING | ||
| AUDIO & VIDEO SCRIPT WRITING | ||
| SPECIAL TOPICS: JAN TERM TRAVEL | ||
| ADVANCED MEDIA PRODUCTION | ||
And other courses as approved by department chair. | ||
| Total Credits | 44 | |
- 1
One off-campus January Term course (SPECIAL TOPICS: JAN TERM TRAVEL (JAMS 398) offered by the department may be counted toward this requirement.
Student Learning Outcomes
- create media content that is informative, entertaining, and/or persuasive;
- analyze and evaluate legal, ethical, organizational, cultural, and other contexts in which media content is produced and circulated;
- examine how audiences consume, use, interpret, and interact with media; and
- understand the narrative elements, formal structures and societal roles of mediated communication